Selling handcrafted wooden Christmas decorations is easier than ever, thanks to a variety of online platforms tailored for artisans. Whether you’re a seasoned seller or just starting, choosing the right platform can help you reach more customers and grow your business. Below are some of the best platforms for selling your handmade wooden Christmas figures, considering audience reach, fees, ease of use, and product compatibility.
1. Etsy
Why It’s Popular: Etsy is a leading marketplace for handmade goods, including Christmas decorations. With a built-in audience actively searching for unique, handcrafted holiday décor, Etsy provides a great platform for selling wooden nativity scenes, handcrafted ornaments, and festive figurines.
Key Features:
- Large customer base: Millions of shoppers look for unique, handcrafted items on Etsy, making it ideal for selling holiday decorations.
- Easy shop setup: The platform offers simple tools for listing and managing products.
- SEO and search visibility: Etsy’s marketplace makes it easy for buyers to find your Christmas decorations.
Fees: Listing fee of $0.20 per item, 6.5% transaction fee per sale, plus payment processing fees.
Ideal For: Sellers of handmade wooden Christmas decorations who want a large audience and an easy-to-use platform.
2. Shopify
Why It’s Popular: Shopify allows artisans to create a fully customized online store. If you want to establish your own brand and sell wooden Christmas figurines independently, Shopify gives you complete control over your website, branding, and customer experience.
Key Features:
- Customizable storefront: Design your shop to reflect your brand’s aesthetic.
- Multiple sales channels: Sell directly on social media, Amazon, and eBay.
- Scalability: Perfect for growing your business beyond seasonal sales.
Fees: Starts at $29/month, plus transaction fees if using third-party payment gateways.
Ideal For: Artisans looking to build a dedicated brand and scale their Christmas decoration business.
3. Amazon Handmade
Why It’s Popular: Amazon Handmade allows artisans to sell their products on one of the world’s largest e-commerce platforms, reaching millions of customers looking for quality handmade goods, including Christmas décor.
Key Features:
- Global audience: Access to Amazon’s vast customer base.
- Prime eligibility: If using Fulfillment by Amazon (FBA), products can qualify for Prime shipping.
- Trusted platform: Amazon’s reputation for fast delivery and customer service builds buyer confidence.
Fees: No listing fee, but a 15% referral fee per sale. Professional seller account costs $39.99/month (may be waived for Handmade sellers).
Ideal For: Sellers wanting large-scale exposure and the convenience of Amazon’s fulfillment services.
4. Big Cartel
Why It’s Popular: Big Cartel is a minimalist platform ideal for small-scale artisans who prefer a simple, low-cost solution for selling wooden Christmas decorations.
Key Features:
- Affordable plans: Free for up to five products; paid plans start at $9.99/month.
- Easy to use: Simple setup with no need for advanced eCommerce knowledge.
- Customization options: Allows personalization of your online store.
Fees: Free for up to five products; no additional transaction fees beyond payment processing.
Ideal For: Independent artists and small-scale artisans who want an affordable and easy-to-use online store.
5. Folksy (UK)
Why It’s Popular: Folksy is a UK-based marketplace for handmade goods, perfect for British artisans looking to sell their handcrafted wooden Christmas figurines locally.
Key Features:
- Niche audience: Focused on UK-based buyers and sellers.
- Community-driven: Supportive platform for independent makers.
- Simple setup: Easy to use, making it great for beginners.
Fees: £0.15 listing fee + 6% commission on sales. “Folksy Plus” plan for unlimited listings at £5/month.
Ideal For: UK-based artisans selling wooden Christmas decorations to a local audience.
6. Zibbet
Why It’s Popular: Zibbet lets artisans manage multiple storefronts from one dashboard, syncing with Etsy, eBay, and other marketplaces.
Key Features:
- Multi-channel selling: Manage listings across multiple platforms.
- No listing or transaction fees: Instead, Zibbet charges a flat monthly fee.
- Customizable store: Offers a clean, professional-looking store.
Fees: $5/month per sales channel (e.g., Etsy, eBay, Zibbet marketplace).
Ideal For: Sellers looking to expand across multiple platforms while managing everything in one place.
7. Madeit (Australia)
Why It’s Popular: Madeit is Australia’s largest handmade marketplace, providing a great option for artisans selling locally.
Key Features:
- Local focus: Targets Australian buyers interested in handmade goods.
- Support for small makers: Tools and resources to help artisans grow.
- Curated marketplace: Emphasizes quality and uniqueness.
Fees: Starts at AUD $5/month + 4% commission on sales.
Ideal For: Australian artisans looking to sell wooden Christmas décor locally.
Conclusion
Choosing the right platform depends on your business goals and target audience. If you want a large customer base, Etsy and Amazon Handmade are great choices. If you prefer full control over branding, Shopify is ideal. For small-scale or local sales, platforms like Big Cartel, Folksy, and Madeit are excellent options.
By selecting the right platform, you can reach more customers and turn your passion for handcrafted wooden Christmas decorations into a thriving online business.
